Event: The Sound of Porsche: Stories of the Brand Pop Up Experience.
Monday night was the opening of The Sound of Porsche: Stories of the Brand; a multi-sensory exhibit exploring the Porsche brand. The pop up is located in the Meatpacking district at 446 West 14th Street. Monday nights opening was hosted by Angela Simmons and had a cool mix of attendees from Vashtie Kola to Brendan Fallis.
The Sound of Porsche experience includes 3 dynamic platforms: The Sound Lab Virtual Drive Experience powered by Bose, The Media Station, and The Design Corner.
“The Sound of Porsche allows us to connect with new people in new ways. We are taking people on a sensory journey,” said Andre Oosthuzien, Vice President Marketing, Porsche Cars North America, Inc. “By creating a modern day music store, we are enabling individuals to experience Porsche through music and video. Passersby can relax while taking in the sound tracks that signify the Porsche Brand experience. Its a unique way of telling our story.”
The exhibit will run until October 5th.