Levi’s | Water>Less Campaign
LEVI’S REDUCES ITS ENVIRONMENTAL FOOTPRINT WITH THE RELEASE OF THEIR WATER<LESS JEANS… ALSO ON BOARD WAS A GREAT BAND THE DUKE SPIRIT!.. CHECK IT OUT!
The Levi’s® brand announced its new Water<Less jeans – made using significantly less water. The average pair of jeans uses 42 litres of water in the finishing process. The Water<Less collection reduces the water consumption by an average of 28% and up to 96% for some new products in the line.
During the production process, a typical pair of jeans are “finished” in large washing machines and dryers to create a unique look and feel. Using traditional garment washing methods, the average pair of jeans undergoes 3-10 washing cycles – adding up to approximately 42 litres of water per unit. Levi’s® Water <Less jeans have reduced the water consumption in the finishing process by making simple changes to the process.
Further, as part of the performance, the band introduced a new song, Procession, which is available for free download on levi.com
CHECK OUT THESE GREAT NEW STYLES AND ENVIRONMENTALLY FRIENDLY COLLECTION IN STORES JANUARY 2011 ! !