Marc Ecko proved he’s an innovator with his Fall 2010 Cut&Sew campiagn starring muse Lindsay Lohan by adding a super interactive muse site to the mix. Well to take it to the next level you can now record your experience with Digi-LiLo for a chance to win major bucks! Here’s how it works:
Using the power of emotion, Marc Ecko has created a special tool for web users that allows them to click into a wheel icon located on the home page. Once the user clicks into an emotion, the hologram of Lindsay Lohan begins to act out that emotion. Users have the ability to “play with her emotions.” Users can record a video of themselves hanging out, singing, or talking to Lindsay. Choose between three original soundtracks created by musician RJD2.
As if Lindsay’s emotions aren’t already a rolling rollercoaster.
- 1st place: $10,000 cash prize
- 2nd place: $5,000 cash prize
- 3rd, 4th and 5th place: $1,000 cash prize each
Extra points go to the more experienced video editors so get those manuals out and come with your A game.
Check out the muse site now, www.marceckomuse.com.
Check out the interview with Marc and the Cut&Sew collection story now in AMMO’s September issue!