In this new series, distinctive and distinguished female filmmakers take inspiration from the luxe label to explore the feminine love affair with Miu Miu. In her piece The Powder Room, Zoe Cassavetes (Broken English) takes the viewer into the powder room of London’s Claridges hotel. Mirroring the beauty and whimsy of Miu Miu, simple gestures between women are traded in a ritual of opulence and splendor. Cassavetes writes,
I love the idea of a powder room, the ritual which takes place within them is very important for women. There’s something special about preparing yourself, a moment before the action takes place. I love the sense of intimacy. It’s a place away from men, where you can check out other women, and reglamorize yourself ready to face the world again.
The Powder Room, the first film in the series, will premiere online here from January 26. The next directors will be revealed afterwards with each film promising to be as individual as each director’s particular cinematic point of view.