This season Rachel Roy introduced a mature and thought-provoking collection for the SS2011 season. Like most designers this season, Roy dealt with a variety of shades of blue with tailored suits, one pieces, and really pretty dresses – I don’t know how else to describe it.
Roy’s collection is for the working girl that likes to vacay, but is still about her business. Indeed, the Rachel Roy girl has evolved over the seasons with new perspectives in each collection. Roy understands the working girl – since she is one herself. She does a good job of representing her perspective well with tight cuts and classic silhouettes. Roy is skilled at draping and that is evident in this collection with beautifully executed dresses and two-pieces accessorized with belts.
The perspective was clear throughout this collection. Audiences could pinpoint who the designer was catering to. Roy’s presentation was simplistic chicness with a tinge of embellishments to make the Rachel Roy consumer swoon.